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Often brands think of content in primarily top-of-funnel terms. The thought is that content can bring awareness and traffic, but it lives far away from revenue.

Conversion-focused copywriting is all about words that sell. You can even use top-of-funnel content to drive people down your funnel. Capture the traffic by ranking for an informational query. Then, once the visitor arrives, they learn not only the answer to their question, but also that your business offers a solution to that problem. Take a look at the example below.

A person is coming to the search engine with a question — they want to know how to pack lighter. Getting more customers is great. Making more money from customers than you spend on getting them is even better. When lowering your customer acquisition costs CAC is a goal, creating content that ranks in search engines is one of my go-to recommendations.

7 Universal Truths That Will Change Your Life

Relying on paid advertising to send traffic to your content means that traffic is gone the second you stop paying for it. Amazing — thanks for sharing this.

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And hang in there. As someone once said, those who are lost live on in the memory of the living. This is, without question, the best piece I have read on AJ. As I seek to get stoked, I will seek also, more consistently, to give love. This too short life gives so many opportunities for both, if recognized.

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Your words, this post, a true inspiration. Carry on! Too many losses of loved ones now, in this latter part of my life, and every one of them too soon. You could not have put it more beautifully. I needed that. Gut check. Your email address will not be published. Notify me of followup comments via e-mail.

You can also subscribe without commenting. Best of AJ Essays. Subscribe here. Your first copy ships same day. Steve Casimiro is the editor of Adventure Journal. Follow him on Instagram at stevecasimiro. CT Ware on March 27, at am. Sorry for your losses Reply. Jurgen Thoelen on March 27, at am.


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That is a great article — remembers me to spend more time with my kids… Reply. Christopher Byars on March 27, at am. Great job. Jeremy Allen on March 27, at am.


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  4. Holy Cow Stevie…. I am with you here right now. Same time…same station. Adam Barker on March 27, at am. Best post ever Steve.

    Cosmic uncertainty: Five universal truths that might be wrong | New Scientist

    Scott Smith on March 27, at am. Great piece. Believe in it, trust in it, and have faith that it is coming together even when you can't see the physical signs. There are people, friends, coaches, mentors, and others that will form your tribe to encourage and uplift you when you need it.

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    Take the leap and know that if you need it, your tribe will catch you. Taking a leap of faith allows the net to appear for you. It is amazing what positive expectations can do. It is true for me and it is true for you. Try it. Trust it. Do it. Fun is important too! If I have learned nothing else on this journey it is to have fun and let loose. Being playful opens you to receive an abundance of inspiration, opportunities, and energy to accomplish your heart's desires. So don't waste your days sitting in an office trying to make something happen.

    Give yourself some time to laugh, play, and get curious about life.

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    Lamisha Serf-Walls is a life coach for women who are ready to live an amazing life on their own terms, but feel held-back and frustrated in how to make that happen. Her mission is to create a community of empowered, free flowing, lovers of life who live a life of freedom with ease and inspire others to do the same. You can learn more about Lamisha and her work by visiting her Online , on Facebook , or Twitter.

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